You can use social media strategically, automate a lot of it, and get rid of the time wasters but what you can’t or should not do is give up the conversation. The trick is framing your conversation within your niche. Believe it or not, answering questions, and giving away information free on social media networks like LinkedIn on there “answers” area can go a long way toward creating good will, which can lead to clients who want you enough to pay the rates you’re asking, or site visitors who are already primed to buy what you recommend. By giving of yourself it happens almost magically.
Automation is great for ending time wasting tasks of posting new blog posts, new articles, and outside information. It frees up your time so that you can have a real conversation with potential clients in all of your social networks whether it is Twitter, Facebook, LinkedIn or a forum you enjoy. Spending time having real conversations and answering questions will establish you as an expert, bring traffic to your blog, and provide you with valuable information and connection to your target market.
If you want to make social media truly useful so that it provides a return on investment (ROI) then you have to join in the conversation. If everyone automates everything and only applications and Virtual Assistants are participating in the media then it loses the social aspects and eventually the value will plummet. No one who can make decisions or offer value will be watching if it’s all automated.
The best person to communicate your vision to the world is you. The myth of the four hour work week is that you don’t have to participate at all. It’s true you probably can outsource your entire life, but where is the joy in that? You might save time, but ultimately you lose connection to the people you wanted to connect with in the first place when you started your business. Certainly you had a goal that involved connecting with someone or helping someone. Never forget why you started your business in the first place.